"Sonic Movie Producers to Create Live-Action Toys 'R' Us Film"

In an unexpected twist, a live-action Toys "R" Us movie is now in development, promising to encapsulate the magic and nostalgia of the iconic toy store. According to Variety, Story Kitchen, the powerhouse behind recent video game movie adaptations such as the Sonic the Hedgehog films, is spearheading this project. Their goal is to "capture that childhood wonder in a modern, fast-paced adventure that taps into the Toys 'R' Us brand’s relevance across its more than 70 years in the toy industry."

“Toys 'R' Us is a cultural touchstone that continues impacting the child in all of us today,” remarked Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. As avid '80s kids who revered Toys 'R' Us as one of the most enchanting places on Earth, they are thrilled to partner on a film that embodies the spirit of adventure, creativity, and nostalgia synonymous with the Toys 'R' Us brand.

Drawing inspiration from classics like Night at the Museum, Back to the Future, and Big, as well as modern toy-to-movie successes like Barbie, the film aims to weave a captivating narrative. While specifics on the cast remain under wraps, the production team includes Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval from Story Kitchen, alongside Kim Miller Olko from Toys "R" Us Studios.

“As Toys 'R' Us first film, this project is an exciting opportunity to bring the magic of our brand to the big screen,” stated Miller Olko, president of Toys "R" Us Studios. “It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys 'R' Us. This story will capture the imagination, adventure, and joy that has made Toys 'R' Us a destination for kids of all ages.”

Story Kitchen's recent announcements include film adaptations of Square Enix's Just Cause, directed by Ángel Manuel Soto of Blue Beetle fame, as well as Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their expansive reach in the entertainment industry.