Supercell's Squad Busters Launches in China

Squad Busters has experienced its share of ups and downs throughout its short lifespan. Initially launched as an engaging MOBA featuring Supercell's extensive roster of beloved characters, it faced challenges with revenue and other performance metrics. However, the game has managed to recover and stabilize over the long term, showcasing resilience and potential for growth.

It's no surprise then that Finnish powerhouse Supercell is now setting its sights on expanding Squad Busters eastward, specifically targeting the Chinese market. While this move might seem unexpected, it's a strategy Supercell has successfully employed before with another of its titles, Brawl Stars.

Back in 2019, Brawl Stars found itself in a similar position to Squad Busters, grappling with performance issues. Supercell's decision to launch Brawl Stars in China proved to be a game-changer. The game not only saw early success but also benefited significantly from the Chinese market, contributing to its overall improved performance.

Navigating the complexities of entering the Chinese market, however, remains a challenge for developers. The country's strict regulations limit the number of foreign games that can receive approval for launch, making each entry into this lucrative market crucial for making an impact.

The landscape has evolved since Brawl Stars debuted in China, where it was perceived as a fresh and innovative offering. Since then, Chinese developers have introduced a plethora of groundbreaking games that have captured global attention, setting a high bar for new entrants like Squad Busters. This means that Squad Busters will need to stand out amidst fierce competition when it eventually launches in China.

If you're considering diving into Squad Busters yourself, be sure to check out our Squad Busters tier list to see which characters you should prioritize and which ones you might want to bench.