Cat Warfare Reinvents the Past in Battle Cats Anniversary Saga

Ponos's Battle Cats Celebrates 12 Years with a Sengoku-Era Ad Campaign

Ninja cats, fish cats, even "Gross Cat"—The Battle Cats' quirky charm has fueled its 12-year run. This mobile tower defense game, defying the industry's high turnover, is marking its anniversary with a new ad campaign set in Japan's Sengoku period.

The commercials blend the historical Sengoku era's tactical warfare with the game's signature humor and iconic cat food cans. Developed in partnership with R/GA, the "Way of the Cat" campaign promises cinematic visuals and a unique approach to showcasing the game's strategic depth. The campaign's compelling visuals left even me wanting to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we aim to subvert expectations and highlight the game's strategic complexity. Our collaboration with R/GA honors our legacy while inviting new players to experience the thrill of tactical gameplay in a fresh way," states Ponos' COO and Managing Director, Seiichiro Sano.

Need help optimizing your feline fighters? Check out our Battle Cats tier list for strategic guidance.

Ready to join the fun? Download The Battle Cats for free (with in-app purchases) on the App Store and Google Play. Stay updated on the latest news via the official Facebook page or website.