Clash Royale bizarrely partners with Michael Bolton

Clash Royale's Unexpected Collaboration: Michael Bolton Becomes the "Barboltian"

Supercell, the creators of Clash Royale, have surprised players with their latest celebrity collaboration: a partnership with singer Michael Bolton. This unusual pairing features the iconic Barbarian character transformed into the "Barboltian," complete with a mullet and handlebar mustache.

The collaboration centers around a new music video for Bolton's hit song, "How Am I Supposed to Live Without You," featuring the Barboltian. This video is specifically targeted at lapsed Clash Royale players, aiming to lure them back into the game. The song will also be available on major music streaming platforms.

A Unique Marketing Strategy

While the collaboration is undeniably quirky and humorous, its effectiveness in attracting former players remains to be seen. While the music video is a creative approach, the lack of an announced rewards campaign might limit its impact. Supercell is seemingly relying on the novelty of the Barboltian and the catchy tune to reignite interest.

For players returning to Clash Royale, a regularly updated tier list is available to help strategize gameplay. The hope is that this unusual collaboration, while unexpected, will be successful in bringing back lapsed players.