Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish launch

When it comes to dominating the mobile gaming scene, few franchises can claim the same level of success as Candy Crush Saga. Even powerhouses like Clash of Clans or Angry Birds seem to be outshined by the sheer force of Candy Crush's popularity. This is largely due to the substantial corporate backing and its indelible mark on popular culture, which is set to grow even larger with its latest venture into the world of cosmetics in collaboration with the renowned makeup firm Pat McGrath.

It's almost surprising that this marks the first time Candy Crush has ventured into the realm of beauty products. Soon, fans will have the chance to get their hands on a dazzling array of Candy Crush-themed lipsticks, glosses, nail polishes, and more. However, the real showstopper is not the makeup itself, but the thrilling addition to the launch: three lucky customers will discover a $10k diamond-encrusted Candy Crush-themed ring in their online orders.

This exciting new product line will be available starting February 27th, and the inclusion of these stunning rings is a bold move that promises to create a frenzy among fans. It's a nostalgic nod to traditional marketing tactics, eschewing modern influencer partnerships in favor of the old-school thrill of a lucky draw.

**Diamonds are forever** This move not only showcases the evolution of gaming merchandise from simple t-shirts to luxurious diamond jewelry but also highlights the innovative spirit of the Candy Crush brand.

If Candy Crush isn't your cup of tea, don't worry! For those yearning for the simplicity and challenge of classic gaming, the retro platformer Jump King might be just the ticket. Praised with a glowing gold-star review by Will Quick, this game offers a chance to test your platforming prowess and enjoy a throwback to simpler times.