GTA 6 Special Edition and GTA Online Add-Ons May Cost Up to $150

Take-Two Interactive, the publisher behind the iconic Grand Theft Auto (GTA) series, has been at the forefront of advocating for a $70 price point for AAA video game releases. With the much-anticipated launch of Grand Theft Auto 6 (GTA 6), there's speculation about its pricing strategy. While the standard edition of GTA 6 is expected to hover around the $70 mark and not escalate to $80-$100, rumors suggest that a deluxe edition priced between $100 and $150 might be offered, possibly including perks like early access.

Insider Tez2 has shed light on a significant shift in Take-Two's approach with GTA 6. Unlike previous titles where GTA Online and Red Dead Online were sold separately post-launch, GTA 6 will introduce a model where the online component is available separately right from the start. The story mode, on the other hand, will be bundled into a "complete package" that encompasses both the online and story modes.

This new pricing model raises questions about how the cost of the standalone online version will impact the overall pricing structure. How much of the base price will be attributed to the online component? Additionally, what will be the cost for players who initially purchase the standalone GTA 6 Online and later wish to upgrade to the story mode?

By potentially lowering the price of the online version, Take-Two could attract a broader audience, including those who find the $70 or $80 price tag prohibitive. This strategy could entice players to initially opt for the more affordable online version, with the option to upgrade to the story mode later. This approach not only makes the game more accessible but also creates an opportunity for Take-Two to capitalize on players' desire for the story mode, even if they can't afford the immediate upgrade.

Furthermore, Take-Two could leverage this model by integrating a subscription service similar to Game Pass, such as GTA+. This would encourage continuous engagement from players who might otherwise save up for the story mode upgrade. By keeping players engaged through a subscription model, Take-Two stands to generate ongoing revenue, further solidifying their strategic advantage in the gaming market.