Assassin’s Creed Shadows Reaches 3 Million Players, Ubisoft Yet to Disclose Sales
Ubisoft has announced that Assassin’s Creed Shadows has surpassed 3 million players just seven days after its launch on May 20. This impressive milestone outpaces the initial launches of both Origins and Odyssey, building on the 2 million players reported on the game's second day. Ubisoft's internal metrics, previously shared through IGN's coverage of an internal email, position Shadows' opening weekend performance favorably against Origins and Odyssey, though not quite reaching the "perfect storm" success of 2020's Valhalla.
Shadows has not only attracted a large player base but also achieved significant financial milestones. It recorded the second highest day one sales revenue in the Assassin's Creed franchise history, only surpassed by Valhalla, and marked the biggest Ubisoft day one ever on the PlayStation Store. Furthermore, players have logged over 40 million hours in the game to date.
The performance of Assassin’s Creed Shadows is crucial for Ubisoft, especially following a series of challenges including delays, the sales failure of Star Wars Outlaws, high-profile flops, layoffs, studio closures, and game cancellations. The pressure on Shadows to succeed globally is immense. Amidst these struggles, the Guillemot family, Ubisoft's founders, were reportedly in discussions with Tencent and other investors about a potential buyout to maintain control over the company's intellectual property. The gaming community is closely monitoring Shadows' early performance as an indicator of Ubisoft's future trajectory.
On Steam, Assassin’s Creed Shadows has set a record for the series, becoming the most-played Assassin's Creed game ever on the platform with a peak of 64,825 concurrent players over the weekend. This is particularly notable as it's the first Assassin's Creed game to launch day-one on Steam since 2018's Odyssey. Comparisons are being drawn with other recent triple-A single-player games, such as BioWare’s Dragon Age: The Veilguard, which achieved a peak of 89,418 players on Steam.
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Without concrete data on Ubisoft's expectations, revenue, or sales figures, it's challenging to determine if Assassin’s Creed Shadows is meeting, exceeding, or falling short of those expectations. Ultimately, the financial performance of the game will be the deciding factor for its success and Ubisoft's future. We'll likely get a clearer picture when Ubisoft releases its next financial report in the coming months.
For those embarking on adventures across feudal Japan in Assassin’s Creed Shadows, be sure to check out our comprehensive Assassin's Creed Shadows guide, which includes our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.





