inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the latest life simulation game from Krafton, has achieved a remarkable milestone by selling 1 million copies within its first week of release. This is the fastest sales record for any game published by the South Korean giant. Launched in Early Access on Steam for PC on March 28, inZOI quickly captured the gaming community's attention, though not without controversy. Players discovered an unintended feature allowing them to run over and kill children, which Krafton promptly addressed and patched as a bug.

Despite this early hiccup, inZOI has maintained a 'very positive' user review rating on Steam. It also saw a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, the game climbed to the top of Steam's Global Top Sellers List, based on sales revenue, just 40 minutes after its release.

The in-game user-generated content platform, Canvas, has been a significant success as well, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This platform has allowed the community to share and explore a vast array of creative works.

IGN's Early Access review of inZOI scored it a 6/10, noting that while the game is visually impressive and ambitious, it lacks depth at its current stage. Despite this, Krafton's efforts in promoting inZOI and engaging with the community before launch have been instrumental in building trust and momentum. The company highlighted the success of the inZOI global showcase and demo build in generating high interest.

CEO CH Kim expressed gratitude and excitement for presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to ongoing communication with players and the development of inZOI as a long-term franchise IP.

Looking ahead, Krafton plans to introduce new content through future updates, including mod support and new cities. All updates and DLC will be free until the game's full release. In response to player feedback, Krafton has promised swift fixes for reported issues via hotfixes throughout April. The company acknowledges the scale of inZOI's global community as a "next-level experience" and admits to navigating some "trial and error" in optimizing communication with its players.

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